Knit Picks
Knit Picks is an eCommerce business focused on the knitting crafting community. With the idea of “a place for every knitter”, they strive to have everything needed to start the knitting journey.
Role: Senior Graphic and Visual Designer
Goal: Design and create visual marketing assets for emails and web graphics.
A project, whether it is a product highlight or a sales campaign, starts with a plan from the Marketing Manager. As the graphic designer, it is my job to create a flowing story of graphics consistent throughout the website and emails.
A sale campaign starts with a variety of website graphics, and will have further promotion through a “starting soon” email and then a more robust email once the sale has begun.
